Revenue maximisation is a business strategy where a company focuses on generating the highest possible total revenue (TR)
Tag: firm objectives
sales maximisation
Sales maximisation is a business strategy where managers try to increase total revenue and market share rather than
firm survival objective
The firm survival objective is the goal of keeping a business running during difficult times. When a company
profit satisficing
Profit satisficing is an economic theory where businesses aim to earn a satisfactory level of profit instead of
profit maximisation
Profit maximisation is the process by which a business determines the level of output that results in the