Revenue maximisation is a business strategy where a company focuses on generating the highest possible total revenue (TR)
Tag: price discrimination
sales maximisation
Sales maximisation is a business strategy where managers try to increase total revenue and market share rather than
firm survival objective
The firm survival objective is the goal of keeping a business running during difficult times. When a company
kinked demand curve and revenue
The kinked demand curve model explains why prices in an oligopolistic market (a market with few large sellers)
PED and firm revenue (normal demand)
PED and firm revenue explains how a company’s total revenue (TR) changes when it adjusts the price of
price leadership
Price leadership happens when one company in an oligopoly (a market with very few sellers) sets or changes
predatory pricing
Predatory pricing is a business strategy where a company sets its prices below cost to drive competitors out
limit pricing
Limit pricing is a strategy used by a dominant company to set its prices below the cost that
consequences of price discrimination
When businesses charge different prices to different customers for the same product, it leads to several consequences: For
conditions for effective price discrimination
For a business to successfully practice price discrimination—charging different prices to different customers for the same product—several key