A specific tax (also known as a unit tax) is a fixed amount of money charged for every
Glossary Category: Economics
revenue maximisation
Revenue maximisation is a business strategy where a company focuses on generating the highest possible total revenue (TR)
sales maximisation
Sales maximisation is a business strategy where managers try to increase total revenue and market share rather than
firm survival objective
The firm survival objective is the goal of keeping a business running during difficult times. When a company
average total cost
Average total cost (ATC) represents the cost to produce a single unit of output. It is calculated by
total cost
Total cost (TC) is the complete amount of money a business spends to produce a specific amount of
kinked demand curve and revenue
The kinked demand curve model explains why prices in an oligopolistic market (a market with few large sellers)
PED and firm revenue (normal demand)
PED and firm revenue explains how a company’s total revenue (TR) changes when it adjusts the price of
kinked demand curve
The kinked demand curve explains how companies in an oligopoly (a market with few large sellers) react to
price leadership
Price leadership happens when one company in an oligopoly (a market with very few sellers) sets or changes